It is accepted within economic circles that the Caribbean is the most tourism-dependent region in the world. It is also well-established that the Caribbean enjoys one of the lowest economic yields from tourism compared to other world regions. On the flip side of these worrisome facts more and more of today’s travellers are no longer interested in just sun, sea and sand, but instead are seeking authentic local experiences that introduce them to their destination’s unique culture, history and cuisine. “Flavours of the Caribbean” we might call it! Many travellers especially the younger demographic, tend to be more socially and environmentally conscious and wish to ensure that the money they spend abroad has the greatest impact on the people of the country they visit rather than further benefiting large foreign-owned hotels that repatriate profits back to their homeland.