What does a company want in its non-profit partner? That is a fundamental question when it comes to fundraising and marketing. Research indicates that companies want to align themselves with partners whose brands fit with theirs. They want to show impact with stories and quantifiable data to their stakeholders and know that they positively impacting the nonprofit’s mission.¬†

Companies also value their employees’ engagement as it provides a good story for the them to tell. Based on these insights, the following are some tips for nonprofit organisations wishing to attract and retain corporate partners…

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